It’s out and hopping about

Our new book is out and here is the blurb 

Even pre-covid, big law firms confronted a litany of issues: from AI, to business model pressures,lack of brand differentiation, growing generational tensions, and the Big 4’s tanks gathering on their lawns. Covid has created a ‘hinge’ moment, which is likely to force a greater rate of change on this change-averse profession. This timely book presents a model for profitable and purposeful change, which makes it a must read for Partners and Associates alike.

“Fresh perspectives are needed on the legal industry. The post-Covid world will catalyse thinking on this for sure. But before the world stopped to look at itself, too often the lens that we looked through was a legal or business school one. So, two experts from the marketing world looking at the challenges that we face bring something fresh to the party. And something essentially optimistic.”

Charles Martin Senior Partner Macfarlanes LLP 2008-20